Focusing on a new client project or of your in-house project like designing a website for your own company may be exciting if all rely on you about how to plan and implement. Often in this instance priority on to give an awesome look or layout towards the website. While focusing on look or layout, other issues like SEO and web usability are neglected or placed below in priority list. But neglecting SEO or web usability issues in your site design may affect your site to perform well in long-term as well as in that position your business will suffer.
While designing a site, whether it is an e-commerce site or business-to-business lead generating site, always remember just look or layout from the site to make it attractive isn’t more important than SEO and website usability that help a website to do it well and also to grow business. For any website SEO factors and all sorts of aspects of website usability are extremely important to perform it well in the initial stage plus long-term.
Here are a few basic strategies for SEO design, web usability and higher site conversion on a new site design you must follow on priority basis while designing a brand new site:
1. Place logo from the company at the very top left and linked it to your home page.
2. Position of your main keywords with H1 tag at the top left side of your site and also build your main keywords bold or strong twice or thrice based on size paragraph and link it to your home page or your relevant page.
3. If you are using flash or animation limit flash to specific, strategic areas for color and contrast. Avoid all flash site pages and steer clear of embedding relevant, keyword rich content in flash.
4. Less scrolling and fewer eye movement can also be important which bounds a user to stay longer and results in higher conversion.
5. Use alignment to separate different information from different sources and navigation and visual anchors ought to be same on each page.
Navigation:
1. When you have long left navigation always use headings and do not use a lot more than 7 items under each heading. It will help users to remain on navigation longer.
2. Avoid top navigation that have mouse over drop downs because it is not internet search engine friendly and some times it irritate a few users because sometimes it obstruct page content.
3. In case you have a bigger site then it is better to have left navigation that is preferred by the majority of users.
Product Detail Pages:
1. Always follow on-page SEO for product detail pages and add product name as page title as well as add product name in H1 tag. Also content ought to be unique and most highly relevant to the merchandise.
2. Always make sure that add to cart button is nearer to product price. It should be under or alongside product price.
Checkout Pages:
1. Often users look for last button about the page after deciding to add or not to add a product to cart so its easier to place check-out button in the last of page as well as place continue shopping button alongside check-out button.
2. Ensure that you have multiple payment options including most popular options like pay by credit cards, pay pal, pay by phone etc.
3. Allowing “Guest” checkout without any registration may also help to obtain more customers in long term.
Prospecting:
1. Provide something liberated to visitors like free informative white papers in exchange for providing contact information or filling up contact page.
2. Ensure that you keep online forms targeted, simple and as short as possible in order that it don’t take longer to grow it.
3. Make sure to include connect to your privacy policy next to “submit” button to make sure about your online privacy policy.
SEO factors and all sorts of elements of website usability helps a website to succeed and all tips given above is going to be useful for an internet site and sure make it succeed and to grow business if applied properly.